Customer-focused Strategy to create Customer Value
  Retailer-focused Insight to build Shareholder Value

Our Mission

  • Customer-focused Research and Analysis
  • Consumer and Retail Insight and Strategy
  • Leveraging three decades of consumer/retail experience and our 14-person nationwide field team of retail researchers.

Our Clients

  • Retail
  • Institutional Investors 
  • Energy
  • Financial Services
  • Tech/Telecom

Our Reputation

  • Integrity. Insight. Results.

Our Recognition


  • Business Week
  • Chain Store Age
  • Energy Marketing
  • Forbes
  • Fortune  
  • Internet Retailer 
  • Investors Business Daily
  • Los Angeles Times
  • New York Times
  • Nikkei  
  • Retail Bulletin (UK)
  • Retailing Today
  • Retail Traffic
  • Supermarket News
  • The Times (UK) 
  • USA Today 
  • Washington Post
  • Wall Street Journal
  • Women's Wear Daily


  • ABC
  • BBC (UK)
  • Bloomberg TV/Radio
  • BusinessWeek TV
  • CBS
  • CNBC
  • CNN
  • Fox TV
  • MarketWatch
  • NBC
  • NHK (Tokyo)
  • NPR
  • ThomsonReuters
  • The


  • AMA Marketing Management
  • Barron’s
  • Cellular Business
  • Chain Store Age
  • Chicago Tribune
  • Los Angeles Times
  • Nihon Sangyo Shimbum
  • New York Times
  • Public Utilities Fortnightly
  • Stores Magazine (NRF)


Our Fact Base


  • Quantitative Research
  • Advanced Qualitative
  • Outside-In Data

--Proprietary Insight

Trade Customers

  • Retailers
  • Service Companies
  • Developers

--Actionable Strategy

Our Insights and Expertise

  • Emerging Consumer Trends--and their impact on manufacturers and retailers
  • Innovation Strategy and Execution--customer-focused innovation planning, based on "outside-in" insights
  • Baby Boomer Needs and Preferences--ranging from health & wellness to "sandwich generation" financial planning
  • Non-traditional Channel Planning--including Direct-to-Consumer (DTC) and Internet strategies
  • Retail Location Strategies--Mall vs. Off-Mall, Lifestyle, Street and Mixed-Use development alternatives
  • Japan and Asia/Pacific Markets--including market penetration, Joint Venture, and retail/channel strategies


  • Investment Implications--and Opportunities--for leading Institutional Investors in Consumer Discretionary/Retail
  • Holiday and Back-to-School Forecasts--Holiday Retail and BTS forecasts, conducted annually since 2001.  For two years in a row, CGP's contrarian Holiday forecast has most accurately predicted actual sales.
  • 2012 Back-to-School Forecast--Detailed forecast of BTS season for over 30 major broadline, apparel and specialty retailers
  • Retail Growth Vectors Program--Now expanded for 2013, providing real-time traffic/transaction tracking each month, based on our multi-state field team and our proprietary retail database to identify new winners/losers
  • 2013 HOLIDAY FORECAST--all new-- is Now available, presenting CGP's 13th Annual Holiday Outlook Report 
  • Due Diligence/Expert Witness--Consumer/Retail, Pricing and Competitor analysis and testimony


CGP Holiday, BTS, Annual Forecast Accuracy

  • CGP Retail Forecasts--Customer Growth Partners has been conducting Holiday, Back-to-School and Annual retail forecasts for over a decade, building on 25 years of demand forecasting experience
  • CGP's 2012 Holiday Forecast--CGP's below-consensus 2.8% forecast was just below the actual 2.9% Holiday sales growth results
  • CGP 2011 Holiday Forecast--CGP's 6.5% forecast, tracked just above the actual 5.8% , vs. the industry consensus of +2.8% growth
  • CGP 2010 Holiday Forecast--CGP's +5% forecast, twice the 2% to 2.3% consensus, again proved the most accurate of 10 leading forecasters
  • CGP 2009 Holiday Forecast--CGP's +2.4% forecast, compared to actual growth of +1.8%, beat consensus forecasts of flat to -2% growth
  • CGP 2010 Annual Forecast--issued January 2010, called for +4.6% YOY growth, above the 2.5% consensus; actual 2010 sales growth was 4.9%. 
  • CGP 2013 Back to School Retail Forecast--issued July 11, calling for 3.4% YOY growth, further declining from 2012's 4.2% growth.

Our Focus