{"id":677,"date":"2017-10-05T19:35:53","date_gmt":"2017-10-05T23:35:53","guid":{"rendered":"http:\/\/customergrowth.wpengine.com\/?page_id=677"},"modified":"2019-04-08T17:41:08","modified_gmt":"2019-04-08T21:41:08","slug":"customer-research","status":"publish","type":"page","link":"https:\/\/www.customergrowthpartners.com\/?page_id=677","title":{"rendered":"Customer Research"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; background_color=&#8221;#000000&#8243; fullwidth=&#8221;on&#8221; disabled_on=&#8221;on||&#8221; _builder_version=&#8221;3.0.83&#8243; background_size=&#8221;contain&#8221; custom_margin=&#8221;0px|0px|0px|0px&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; box_shadow_style=&#8221;preset2&#8243;][et_pb_fullwidth_header title=&#8221;Customer Growth Partners&#8221; subhead=&#8221;Providing actionable insight to build shareholder value through field-based customer and company research &#038; analysis.&#8221; background_layout=&#8221;dark&#8221; title_font_color=&#8221;#ffffff&#8221; subhead_font_color=&#8221;#ffffff&#8221; _builder_version=&#8221;3.0.83&#8243; title_font=&#8221;|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;44px&#8221; subhead_text_align=&#8221;center&#8221; subhead_font_size=&#8221;20px&#8221; background_image=&#8221;http:\/\/customergrowth.wpengine.com\/wp-content\/uploads\/2017\/10\/header.jpg&#8221; background_size=&#8221;contain&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; background_color=&#8221;#000000&#8243; fullwidth=&#8221;on&#8221; disabled_on=&#8221;|on|on&#8221; _builder_version=&#8221;3.0.83&#8243; background_size=&#8221;contain&#8221; custom_margin=&#8221;0px|0px|0px|0px&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; box_shadow_style=&#8221;preset2&#8243;][et_pb_fullwidth_header title=&#8221;Customer Growth Partners&#8221; subhead=&#8221;Providing actionable insight to build shareholder value through field-based customer and company research &#038; analysis.&#8221; background_layout=&#8221;dark&#8221; title_font_color=&#8221;#ffffff&#8221; subhead_font_color=&#8221;#ffffff&#8221; disabled_on=&#8221;|off|off&#8221; _builder_version=&#8221;3.0.83&#8243; title_font=&#8221;|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;44px&#8221; subhead_text_align=&#8221;center&#8221; subhead_font_size=&#8221;20px&#8221; background_size=&#8221;contain&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.83&#8243; background_image=&#8221;http:\/\/customergrowth.wpengine.com\/wp-content\/uploads\/2017\/10\/shoppers.jpg&#8221; background_position=&#8221;top_center&#8221;][et_pb_row make_fullwidth=&#8221;on&#8221; padding_top_2=&#8221;0px&#8221; _builder_version=&#8221;3.0.83&#8243;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_blurb title=&#8221;Customer Research&#8221; content_max_width=&#8221;800px&#8221; _builder_version=&#8221;3.0.83&#8243; header_level=&#8221;h3&#8243; header_font=&#8221;|600|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16&#8243; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.5em&#8221; background_color=&#8221;rgba(255,255,255,0.52)&#8221; custom_padding=&#8221;25px|25px|25px|25px&#8221;]<\/p>\n<p class=\"p1\"><strong>CGP <\/strong>maintains a nationwide field team of 18 on-the-ground researchers, plus one in the U.K., tasked with conducting weekly store checks.\u00a0 CGP&#8217;s researchers follow a detailed observational protocol, capturing 15 key quantitative metrics and 10 more qualitative metrics, while conducting brief exit interviews with shoppers.\u00a0 CGP has been conducting such visits at over 50 retail\u00a0 chains since 2005, located across more than 100 benchmark mall and off-mall venues, including key shopping venues in London.<span class=\"Apple-converted-space\">\u00a0 The field research<\/span>\u00a0captures thousands of data points quarterly for each retailer every, allowing CGP&#8217;s Big Data platform to generate a rich longitudinal database for all major retail sectors spanning a deep set of performance metrics.<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb content_max_width=&#8221;800px&#8221; _builder_version=&#8221;3.0.83&#8243; header_text_color=&#8221;#000000&#8243; body_font_size=&#8221;16&#8243; body_text_color=&#8221;#000000&#8243; body_line_height=&#8221;1.5em&#8221; background_color=&#8221;rgba(255,255,255,0.5)&#8221; custom_padding=&#8221;25px|25px|25px|25px&#8221;]<\/p>\n<p class=\"p1\">The field research team is personally recruited, trained and supervised by CGP management.\u00a0 The team is trained in research methods, and most of the team has direct experience in the retail sector, or in statistical methods. Retailers where team members worked in the past include Belk, Best Buy, Ingles, JC Penney, K Mart, Nordstrom, Talbots, Target, Toys R Us, Value City, Walmart and Williams-Sonoma.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.0.47&#8243; padding_top=&#8221;0px&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_image src=&#8221;https:\/\/customergrowth.wpengine.com\/wp-content\/uploads\/2017\/10\/shoppinggirl.jpg&#8221; _builder_version=&#8221;3.0.83&#8243; use_border_color=&#8221;on&#8221; border_color=&#8221;#7f7f7f&#8221; border_width=&#8221;3px&#8221; animation_style=&#8221;fade&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row make_fullwidth=&#8221;on&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; _builder_version=&#8221;3.0.83&#8243; module_alignment=&#8221;center&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_blurb _builder_version=&#8221;3.0.83&#8243; body_text_color=&#8221;#000000&#8243;]<\/p>\n<p class=\"p1\"><span class=\"s1\">*CGP&#8217;s field researchers are prohibited from talking to store managers, and our management talks with senior retail executives only in public or IR-controlled forums.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; background_color=&#8221;#000000&#8243; fullwidth=&#8221;on&#8221; disabled_on=&#8221;on||&#8221; _builder_version=&#8221;3.0.83&#8243; background_size=&#8221;contain&#8221; custom_margin=&#8221;0px|0px|0px|0px&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; box_shadow_style=&#8221;preset2&#8243;][et_pb_fullwidth_header title=&#8221;Customer Growth Partners&#8221; subhead=&#8221;Providing actionable insight to build shareholder value through field-based customer and company research &#038; analysis.&#8221; background_layout=&#8221;dark&#8221; title_font_color=&#8221;#ffffff&#8221; subhead_font_color=&#8221;#ffffff&#8221; _builder_version=&#8221;3.0.83&#8243; title_font=&#8221;|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;44px&#8221; subhead_text_align=&#8221;center&#8221; subhead_font_size=&#8221;20px&#8221; background_image=&#8221;http:\/\/customergrowth.wpengine.com\/wp-content\/uploads\/2017\/10\/header.jpg&#8221; background_size=&#8221;contain&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; background_color=&#8221;#000000&#8243; fullwidth=&#8221;on&#8221; disabled_on=&#8221;|on|on&#8221; _builder_version=&#8221;3.0.83&#8243; background_size=&#8221;contain&#8221; custom_margin=&#8221;0px|0px|0px|0px&#8221; custom_padding=&#8221;0px|0px|0px|0px&#8221; box_shadow_style=&#8221;preset2&#8243;][et_pb_fullwidth_header title=&#8221;Customer Growth Partners&#8221; subhead=&#8221;Providing actionable insight to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-677","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.customergrowthpartners.com\/index.php?rest_route=\/wp\/v2\/pages\/677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.customergrowthpartners.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.customergrowthpartners.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.customergrowthpartners.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.customergrowthpartners.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=677"}],"version-history":[{"count":0,"href":"https:\/\/www.customergrowthpartners.com\/index.php?rest_route=\/wp\/v2\/pages\/677\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.customergrowthpartners.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}